Using a blend of demographic, traffic, competition and sales data, the retail clients who have partnered with Oswald Cooke have found their site selection to be tried and tested. The firm employs ARC GIS software to bring the process of aerial photography into full view. With a full-time internal analyst on staff, projects, sites and markets are plotted and scrutinized based on both a micro and macro scale. No land acquisition is made without a thorough and educated analysis of the variables which exist currently and formerly. In addition, the company adds the intangible elements of population shift, road improvements and employment base to their on-going synopsis on behalf on their clients.